Collaborate with Wolf & Nugget
Wolf & Nugget is open to outdoor collaborations in the camping and 4WD space, bringing people together for real trips, real conversations, and content that reflects what it’s actually like to be out there.
This isn’t influencer led promotion or staged content creation. It’s dog friendly camping, off road travel, and time spent outdoors with people and brands that genuinely value the experience and not just the exposure.
If you’re chasing guaranteed exposure, scripted spots, or a place to push product hard, this probably isn’t the right fit.
If you’re drawn to something slower, more deliberate, and built around the audience first, keep reading.
What Wolf & Nugget Protects
Every collaboration runs through these priorities:
- Passion for the outdoors
- Respect for land, wildlife, and access
- Education without preaching
- Responsible dog ownership and training
- Leaving camp better than you found it
- Entertainment that doesn’t lean on exaggeration or hard selling
These aren’t written for marketing purposes, they’re the show's moral compass.
Human decisions are rarely driven by logic alone - They’re driven by meaning, context, and emotion.
In this TED Talk, Rory Sutherland (Vice Chairman of Ogilvy UK and author of - Alchemy: The Surprising Power of Ideas That Don’t Make Sense) explains why perception often outweighs product features and why stories, authenticity, and emotional truth matter more than scripted promotion.
That insight mirrors exactly why Wolf & Nugget protects the principles above. Because great collaborations aren’t built on forced exposure or marketing messaging, they’re built on real experiences that actually matter to people.
1. Join For A Trip
This is the most straightforward way people join in.
Trips aren’t branded “collabs.” They’re just trips. Any filming happens around what’s naturally taking place.
Who this suits
- People who love being out bush for its own sake
- People at ease with silence, firelight talks, and unscripted time
- People who don’t feel the need to perform for a lens
What it looks like
- We pick a trip that actually makes sense
- Cameras travel light and stay in the background
- Most of it is observational: walking, camp setup, cooking, real conversation
- No forced schedule, no scripted bits
What you get from it
- Thoughtful, long-form storytelling
- Exposure that feels genuine instead of transactional
- Connection to content people actually watch to the end
Some signs it works
- Episodes carried by emotion and atmosphere. I don't want it looking like a catalogue
- Retention coming from vibe rather than big moments
- Viewer comments talking about the “feel” more than the format
Why Long Form, Unscripted Moments Work - Chase Hughes on Diary Of A Ceo
Chase Hughes explains why long-form, unstructured conversations reveal more than scripted formats. When people aren’t working toward a pitch or a punchline, they relax into themselves and real connection shows up.
That same idea shapes how Wolf & Nugget approaches trips with companions. There’s no need to perform or create moments for the camera. We let the trip unfold as it would anyway, and film around what’s naturally happening. That’s why the stories feel grounded, human, and worth sticking with.
If you’d still want to come even if no one brought a camera, let's go camping
2. Founders & Business Owners
These aren’t interviews or product features. You’re on the trip the same as everyone else, just another person by the fire.
Who this suits
- Founders who’ve built something patiently over time
- People okay being seen without delivering a pitch
- Those who care more about their deeper reasons than their sales page
What it never becomes
- No gear walkthroughs
- No rehearsed origin stories
- No “tell us about your brand” segments
What viewers actually see
- How you carry yourself when there’s no agenda
- What matters to you away from work
- The discipline, the doubts, the quiet confidence of building real things
What you get from it
- Trust that transfers naturally
- A portrayal that’s earned and can't be manufactured
- Credibility that lasts longer than a viral clip
Some signs it works
- Engagement tied to the conversation, not mentions
- Repeat appearances focused on people, not logos
- Strong audience reaction to founder-only trips
Passion as Purpose: Alex Hormozi on Why Some Businesses Last
In this video, Alex Hormozi cuts through the “get rich quick” narrative and explains what it really takes to build something that lasts. Rather than focusing on tactics or performance, he discusses the hard, unglamorous work — and why passion must sit beneath perseverance if you want to endure the long haul.
This mirrors the ethos behind founder trips with Wolf & Nugget: I'm not capturing polished founders on camera, I'm capturing people who’ve stayed with the hard parts long enough for passion and resilience to show up authentically.
Mark Bourise & Why Thick Skin Matters in Business
Mark Bouris speaks about resilience as something earned through pressure and repetition, not confidence or hype. It’s sustained by passion for the work itself, and it shows most clearly when there’s nothing to sell, just how someone carries themselves.
If you’re fine leaving the product at home and just coming camping, start a conversation.
3. Brand Sponsorships (Minimal & Earned)
Sponsorship helps keep the project going — it doesn’t steer it.
Non-negotiables
- No scripted lines
- No required talking-head ads
- No products I wouldn’t use myself
- No faked excitement
What it can look like
- Logo in the intro sequence
- Name on a closing sponsor screen
- Natural B-roll with each appearance
- 1–2 team members joining a trip
- Optional, organic short acknowledgment (only when it flows)
- Catalogues or flyers included with online orders
- Website link exchange
- Raw or lightly edited product footage for your own use
- A private video I shoot featuring your gear (for your channels, not ours)
What it never includes
- Wedging products into the narrative
- Breaking real moments for marketing
- Trying to game the audience
How I gauge value
- Trust that stays with viewers
- Association with real authenticity
- Recall and goodwill over quick clicks
Fire to Fork & Aussie Arvos On Why Strategic Product Placement Matters
In this moment, Harry & Patrick discuss only working with sponsors if it doesn’t change what they’re already doing. The audience is there because they trust the content, not because they want to be sold to. If a product wouldn’t naturally be there anyway, it doesn’t belong. Turning things down is part of protecting that trust. That’s what keeps the whole thing believable, and why the few products that do appear actually carry weight.
If you’re okay supporting without needing to control, get on a call.
4. Mystery Beers
This segment is for entertainment, full stop. Sending beer doesn’t buy airtime or positive reviews. If it’s average or worse, that gets said.
How it runs
- Beers go in blind
- Tastes and opinions stay honest
- No one likes it? We say so.
Why Mystery Beers Might Work For Your Brewery
This cut shows what happens when beer is tasted without labels or expectations. Reactions are immediate, honest, and unscripted curiosity, surprise, and genuine opinion all unfold on camera. For a brewery, that’s valuable exposure without the sales pitch. Viewers trust what they’re seeing because nothing is forced, and that trust transfers to the product. If a beer stands up on blind taste alone, the interest it creates is real and driven by human reaction.
That unpredictability is the point. If it ever turns predictable or paid, the whole thing falls flat.
To get your beer considered
👉 Apply to feature on Mystery Beers - at your own risk
5. Earned Distribution & Stocking Products
Nothing gets stocked or promised until it proves itself.
How the process works
- Product shows up naturally in content
- We watch real audience reaction over time
- If the demand is genuine, we talk next steps
It’s product market fit testing for both sides before anyone commits.
Possible paths
- Small limited run
- Consignment
- Wholesale
- Or no deal at all
Everything stays on the table. Nothing is automatic.
Why do it this way
- Keeps audience trust intact
- Avoids dead inventory
- Rewards products that are actually good
If you’re confident your gear stands up without forcing it, let's chat first.
Final note
Most people who read this won’t reach out & that’s by design.
If you’ve made it this far and it still feels right, we’ll probably get on well.